Membership Marketing

Club Connection

BEST PRACTICES, ESSENTIAL INSIGHTS AND CREATIVE STRATEGIES

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Creative Golf Marketing Joins as CMAA Education Partner

Creative Golf Marketing has joined the Club Management Association of America (CMAA) Partnership Network as an Education Partner.

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Ranking Your Members' Engagement Online

Members know what Facebook and LinkedIn are. But their knowledge, and more importantly, their strategic view of it is probably very limited.

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Yes, You Really Need to Know Those Answers

Member surveys are an important element when reviewing your marketing efforts and are valuable for a number of reasons.

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Trend Tracking: A Strategy for Keeping Members

Why are some members using the club less? By reaching out, you may learn what to do to keep fewer members from resigning each year.

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Reducing Resignations

Losing a member, for whatever reason, has a negative impact on the club’s financials and places a burden on the club to replace that member.

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Focus on the Trees, Not the Forest.

Membership retention is critical to the long-term success of any private club , which equates to a stronger membership and dues line.

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Part 1: The Perfect Membership Marketing Plan

A successful marketing plan will vary based on your goals; the scope of your objectives; and the number of initiatives you desire.

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Part 2: The Perfect Membership Marketing Plan

Simply stated, most membership marketing programs are not as thought out in their design as needed.

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What the Net Promoter Score Means to Your Club

There is a big difference between a satisfied member and a loyal member. Satisfied members may not quit, but loyal members invite friends.

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"Membership Marketing Firm of the Year" - Excellence in Achievement Award for 2018

It is with great pleasure that CGM receives the 2018 BoardRoom Magazine 'Excellence in Achievement' Membership Marketing Firm of the Year.

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Experience the ‘Before and After’ Effect Now

A good before and after story always resonates with those who have put off a task for a while. There's always something standing in your way

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Align Your Goals With Your Purpose

The setting of membership goals gives all individuals involved in the marketing process a “blueprint" that will help decision making.

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Fueling Membership Growth and Diversity at Your Club

Private clubs of all types are seeing robust membership growth. However, consumers are putting a great deal of consideration before joining.

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"Goals were set, plans were developed..."

We engaged the services of CGM to assist us in promoting our club, the project and ultimately rounding out our membership numbers in 2018.

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Email Is Getting Crowded

If you’re like many of our clients, the primary method of communication for your members is through email. First, it's free.

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"Thank You for 3 Years of Success!"

Clearly, the most important component we were missing was CGM! Your positive and practical approach to membership issues is infections.

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Let's Give Them Something To Talk About

Give your members ‘something to talk about’ and you will be rewarded with renewed interest in what your club has to offer.

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The Gamification of the Golf Industry

With fantasy golf’s popularity increasing and increasing, this becomes particularly prevalent for the four PGA Tour ‘Majors’

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Golf Digest Editors' Choice 2018 - Best Membership Marketing

Creative Golf Marketing has been named the ‘Best Membership Marketing’ firm by the Editors of Golf Digest magazine in 2018.

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"The Talent to Make Your Club Shine"

I have nothing but positive things to say about CGM - they're the equivalent to having a PR firm at your fingertips.

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It's All in A Name

How do you communicate with your members? Do you include both the names of both partners you are trying to reach?

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"We Owe You a Debt of Gratitude..."

CGM has certainly remained at the forefront of helping the private club industry move forward in the face of a new club paradigm.

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How Do Clubs Handle Cognitive Dissonance?

Multiple policies and procedures that are contradictory to what the club portrays as their goals are barriers to accomplish those goals.

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"Thank You For a Job Well Done!"

From our first conversation and throughout the program, I had the utmost confidence that you believed we could meet our goals.

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