No one could have predicted the unbelievably positive impact the pandemic had on the number of memberships that were sold nationwide.

When you look at situations through rose colored glasses, all the red flags just look like flags.

The idea of managing work life balance seems to have the same bearing as climbing Mount Everest – a handful of folks have done it, but

If recent years have taught us anything, it’s that circumstances can change quickly. We want club leaders to be prepared for changing...

The old adage, you only have one chance to make a first impression still rings true today. Regardless if you are talking about job...

Kurt Kuebler and Steve Graves reflect on recent conversations with private club leaders, from Hawaii to New York and numerous stops between.

CGM provides innovative solution-based marketing services with a strong focus on new member growth, which results in bottom line revenue.

Thank you to all who submitted their virtual tours.

If you weren’t able to sign up, please join the wait list. These participants will also be the first contacted for the next Member Summit.

We often know who’s executing the membership process, but who’s responsible for membership growth at your private club?

Early in the pandemic takeout food became, and continues to be an absolute life saver for clubs nationwide.

The only element of a club that can be safely and comfortably utilized by a club member over the past few months is the golf course.

Mark your calendars for August 25th for the inaugural Club Management Association of America Membership & Marketing Summit!

There has been a dramatic shift from a physical country club, with walls, social interactions and camaraderie to an online and virtual world

The specific marketing strategy itself matters less than the mindset of those who are leading. Happiness is worth catching!

Our industry is settling into a new normal. It's time we revisit the foundations of membership recruitment, retention and engagement.

Creative Golf Marketing, the industry leader in private club marketing, has been named the 2020 "Best Membership Marketing” by Golf Digest.

There has been an extraordinary shift to virtual connection and the new reality of a “club without walls."

After being informed that the peasants had no bread to eat, a helpful princess suggested that they should just eat cake instead.

Slashing initiation fees in half or more, will not be the solution to getting your Club back on track. Clubs must proceed cautiously.

Do you have questions about how COVID-19 will affect membership at your club? If you do, you can reach us at 1-800-526-8794.

The reality is that many of the people who are being asked to show up every day during a national health crisis, are front line employees.

It can be speculated that, for at least the near future, club members will be possibly staying closer to home and away from gatherings.

CGM’s ALI is the cornerstone of our retention efforts and has greatly helped identify members who are at risk of disengaging from the club.