Membership Retention

Club Connection

BEST PRACTICES, ESSENTIAL INSIGHTS AND CREATIVE STRATEGIES

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False Exuberance & Dangerous Exhilaration

The only element of a club that can be safely and comfortably utilized by a club member over the past few months is the golf course.

Membership Marketing Summit with CMAA

Mark your calendars for August 25th for the inaugural Club Management Association of America Membership & Marketing Summit!

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A Club Without Walls

There has been a dramatic shift from a physical country club, with walls, social interactions and camaraderie to an online and virtual world

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Happiness is Contagious

The specific marketing strategy itself matters less than the mindset of those who are leading. Happiness is worth catching!

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CMAA Webinar - What is the Future for Membership Sales and Retention

Our industry is settling into a new normal. It's time we revisit the foundations of membership recruitment, retention and engagement.

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Golf Digest Editors' Choice - Best Membership Marketing in 2020!

Creative Golf Marketing, the industry leader in private club marketing, has been named the 2020 "Best Membership Marketing” by Golf Digest.

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Fun and Creative Social Media Posts to Engage Your Members

There has been an extraordinary shift to virtual connection and the new reality of a “club without walls."

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Learn From the Past: Please Do Not Slash Your Initiation Fees

Slashing initiation fees in half or more, will not be the solution to getting your Club back on track. Clubs must proceed cautiously.

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We Are Here to Help!

Do you have questions about how COVID-19 will affect membership at your club? If you do, you can reach us at 1-800-526-8794.

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Let's Protect the Most Vulnerable Among Us

The reality is that many of the people who are being asked to show up every day during a national health crisis, are front line employees.

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Club Takeout Ready to Explode

It can be speculated that, for at least the near future, club members will be possibly staying closer to home and away from gatherings.

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SUCCESS STORY - Overlake Golf & Country Club

CGM’s ALI is the cornerstone of our retention efforts and has greatly helped identify members who are at risk of disengaging from the club.

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Your Membership Director's Salary is Not a Marketing Budget

Salaries and commissions are not part of a marketing budget. If you are like many clubs, your club doesn't have a traditional marketing dept

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"Membership Marketing Firm of the Year" - Excellence in Achievement Award for 2019

Creative Golf Marketing is grateful and honored to announce that we have been awarded the "Membership Marketing Firm of the Year" for 2019.

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Calendars Are Not Just for Holidays and Birthdays

It’s a new year, time to throw out that old calendar and get the new one set for 2020.

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The X-Factor - Achieving Membership Retention and Relations Success in the Experience Economy

Step outside of the private club industry and you’ll see that attention to member experiences are coming of age - The Experience Age

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Retention Over Recruitment

The less members use the club, the more likely they are to stop seeing the value of membership costs and drop their memberships as a result.

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CGM's Steve Graves on Membership Retention

Steve Graves discusses their Activity Level Indicator (ALI) software platform to help your club's membership retention efforts.

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Creative Golf Marketing Joins as CMAA Education Partner

Creative Golf Marketing has joined the Club Management Association of America (CMAA) Partnership Network as an Education Partner.

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Ranking Your Members' Engagement Online

Members know what Facebook and LinkedIn are. But their knowledge, and more importantly, their strategic view of it is probably very limited.

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Yes, You Really Need to Know Those Answers

Member surveys are an important element when reviewing your marketing efforts and are valuable for a number of reasons.

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Trend Tracking: A Strategy for Keeping Members

Why are some members using the club less? By reaching out, you may learn what to do to keep fewer members from resigning each year.

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Reducing Resignations

Losing a member, for whatever reason, has a negative impact on the club’s financials and places a burden on the club to replace that member.

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Focus on the Trees, Not the Forest.

Membership retention is critical to the long-term success of any private club , which equates to a stronger membership and dues line.

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