Our industry is settling into a new normal. It's time we revisit the foundations of membership recruitment, retention and engagement.

Creative Golf Marketing, the industry leader in private club marketing, has been named the 2020 "Best Membership Marketing” by Golf Digest.

There has been an extraordinary shift to virtual connection and the new reality of a “club without walls."

Slashing initiation fees in half or more, will not be the solution to getting your Club back on track. Clubs must proceed cautiously.

Do you have questions about how COVID-19 will affect membership at your club? If you do, you can reach us at 1-800-526-8794.

The reality is that many of the people who are being asked to show up every day during a national health crisis, are front line employees.

It can be speculated that, for at least the near future, club members will be possibly staying closer to home and away from gatherings.

CGM’s ALI is the cornerstone of our retention efforts and has greatly helped identify members who are at risk of disengaging from the club.

Salaries and commissions are not part of a marketing budget. If you are like many clubs, your club doesn't have a traditional marketing dept

Creative Golf Marketing is grateful and honored to announce that we have been awarded the "Membership Marketing Firm of the Year" for 2019.

It’s a new year, time to throw out that old calendar and get the new one set for 2020.

Step outside of the private club industry and you’ll see that attention to member experiences are coming of age - The Experience Age

The less members use the club, the more likely they are to stop seeing the value of membership costs and drop their memberships as a result.

Steve Graves discusses their Activity Level Indicator (ALI) software platform to help your club's membership retention efforts.

Creative Golf Marketing has joined the Club Management Association of America (CMAA) Partnership Network as an Education Partner.

Members know what Facebook and LinkedIn are. But their knowledge, and more importantly, their strategic view of it is probably very limited.

Member surveys are an important element when reviewing your marketing efforts and are valuable for a number of reasons.

Why are some members using the club less? By reaching out, you may learn what to do to keep fewer members from resigning each year.

Losing a member, for whatever reason, has a negative impact on the club’s financials and places a burden on the club to replace that member.

Membership retention is critical to the long-term success of any private club , which equates to a stronger membership and dues line.

Simply stated, most membership marketing programs are not as thought out in their design as needed.

There is a big difference between a satisfied member and a loyal member. Satisfied members may not quit, but loyal members invite friends.

A good before and after story always resonates with those who have put off a task for a while. There's always something standing in your way

If you’re like many of our clients, the primary method of communication for your members is through email. First, it's free.