Membership Retention

Club Connection

BEST PRACTICES, ESSENTIAL INSIGHTS AND CREATIVE STRATEGIES

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Ranking Your Members' Engagement Online

Members know what Facebook and LinkedIn are. But their knowledge, and more importantly, their strategic view of it is probably very limited.

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Yes, You Really Need to Know Those Answers

Member surveys are an important element when reviewing your marketing efforts and are valuable for a number of reasons.

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Trend Tracking: A Strategy for Keeping Members

Why are some members using the club less? By reaching out, you may learn what to do to keep fewer members from resigning each year.

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Reducing Resignations

Losing a member, for whatever reason, has a negative impact on the club’s financials and places a burden on the club to replace that member.

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Focus on the Trees, Not the Forest.

Membership retention is critical to the long-term success of any private club , which equates to a stronger membership and dues line.

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Part 2: The Perfect Membership Marketing Plan

Simply stated, most membership marketing programs are not as thought out in their design as needed.

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What the Net Promoter Score Means to Your Club

There is a big difference between a satisfied member and a loyal member. Satisfied members may not quit, but loyal members invite friends.

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Experience the ‘Before and After’ Effect Now

A good before and after story always resonates with those who have put off a task for a while. There's always something standing in your way

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Email Is Getting Crowded

If you’re like many of our clients, the primary method of communication for your members is through email. First, it's free.

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"Thank You for 3 Years of Success!"

Clearly, the most important component we were missing was CGM! Your positive and practical approach to membership issues is infections.

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Let's Give Them Something To Talk About

Give your members ‘something to talk about’ and you will be rewarded with renewed interest in what your club has to offer.

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The Gamification of the Golf Industry

With fantasy golf’s popularity increasing and increasing, this becomes particularly prevalent for the four PGA Tour ‘Majors’

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"The Talent to Make Your Club Shine"

I have nothing but positive things to say about CGM - they're the equivalent to having a PR firm at your fingertips.

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It's All in A Name

How do you communicate with your members? Do you include both the names of both partners you are trying to reach?

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‘No One’s Fault’ - Uncontrollable Circumstances and Attrition Rates

The loss of a few members can make it necessary for a club to decrease operating expenses by offering fewer services and amenities.

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Advisers of The Year by Golf Inc.

"After 10 straight years of net membership loss, it was time to do something different," General Manager Michael Charest said.

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"Dear Club, I Quit." - Not so fast my friend!

Resigning from a private club is a very serious proposition for both parties involved. Clubs needs to be aware of the those wanting to leave

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Maximizing the Membership Director

CGM is a big fan of membership directors and their function in bolstering membership numbers. They help facilitate the sale of memberships.

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Create New Relationships With Your Food

One position in the private club industry that is not represented as publicly as other leaders at your club is the Executive Chef.

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How to Make the Most of a Fresh Start

Thorough planning will provide your private club with a road map for informed decision making.

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Making New Member Orientation a Top Priority

With most club staff members handling multiple duties, the new member introduction/orientation process many times falls through the cracks.

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What If You Could Predict the Future?

Wouldn’t it be great if you had a crystal ball and could identify those members most at risk of resigning?

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Testimonial - Fargo Country Club

Over the next 8 years, Creative Golf Marketing’s impact on Fargo Country Club will exceed $2 million.

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Membership Committee Responsibilities

Ideally, membership committees should be highly active advocates for their club, regardless of whose ideas and strategies they are promoting

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