CGM's Steve Graves on Membership Retention
Steve Graves discusses their Activity Level Indicator (ALI) software platform to help your club's membership retention efforts.
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Creative Golf Marketing Joins as CMAA Education Partner
Creative Golf Marketing has joined the Club Management Association of America (CMAA) Partnership Network as an Education Partner.
Ranking Your Members' Engagement Online
Members know what Facebook and LinkedIn are. But their knowledge, and more importantly, their strategic view of it is probably very limited.
Yes, You Really Need to Know Those Answers
Member surveys are an important element when reviewing your marketing efforts and are valuable for a number of reasons.
Trend Tracking: A Strategy for Keeping Members
Why are some members using the club less? By reaching out, you may learn what to do to keep fewer members from resigning each year.
Reducing Resignations
Losing a member, for whatever reason, has a negative impact on the club’s financials and places a burden on the club to replace that member.
Focus on the Trees, Not the Forest.
Membership retention is critical to the long-term success of any private club , which equates to a stronger membership and dues line.
Part 2: The Perfect Membership Marketing Plan
Simply stated, most membership marketing programs are not as thought out in their design as needed.
What the Net Promoter Score Means to Your Club
There is a big difference between a satisfied member and a loyal member. Satisfied members may not quit, but loyal members invite friends.
Experience the ‘Before and After’ Effect Now
A good before and after story always resonates with those who have put off a task for a while. There's always something standing in your way
Email Is Getting Crowded
If you’re like many of our clients, the primary method of communication for your members is through email. First, it's free.
"Thank You for 3 Years of Success!"
Clearly, the most important component we were missing was CGM! Your positive and practical approach to membership issues is infections.
Let's Give Them Something To Talk About
Give your members ‘something to talk about’ and you will be rewarded with renewed interest in what your club has to offer.
The Gamification of the Golf Industry
With fantasy golf’s popularity increasing and increasing, this becomes particularly prevalent for the four PGA Tour ‘Majors’
"The Talent to Make Your Club Shine"
I have nothing but positive things to say about CGM - they're the equivalent to having a PR firm at your fingertips.
It's All in A Name
How do you communicate with your members? Do you include both the names of both partners you are trying to reach?
‘No One’s Fault’ - Uncontrollable Circumstances and Attrition Rates
The loss of a few members can make it necessary for a club to decrease operating expenses by offering fewer services and amenities.
Advisers of The Year by Golf Inc.
"After 10 straight years of net membership loss, it was time to do something different," General Manager Michael Charest said.
"Dear Club, I Quit." - Not so fast my friend!
Resigning from a private club is a very serious proposition for both parties involved. Clubs needs to be aware of the those wanting to leave
Maximizing the Membership Director
CGM is a big fan of membership directors and their function in bolstering membership numbers. They help facilitate the sale of memberships.
Create New Relationships With Your Food
One position in the private club industry that is not represented as publicly as other leaders at your club is the Executive Chef.
How to Make the Most of a Fresh Start
Thorough planning will provide your private club with a road map for informed decision making.
Making New Member Orientation a Top Priority
With most club staff members handling multiple duties, the new member introduction/orientation process many times falls through the cracks.
What If You Could Predict the Future?
Wouldn’t it be great if you had a crystal ball and could identify those members most at risk of resigning?
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