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The Gamification of the Golf Industry
With fantasy golf’s popularity increasing and increasing, this becomes particularly prevalent for the four PGA Tour ‘Majors’
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Golf Digest Editors' Choice 2018 - Best Membership Marketing
Creative Golf Marketing has been named the ‘Best Membership Marketing’ firm by the Editors of Golf Digest magazine in 2018.
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"The Talent to Make Your Club Shine"
I have nothing but positive things to say about CGM - they're the equivalent to having a PR firm at your fingertips.
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It's All in A Name
How do you communicate with your members? Do you include both the names of both partners you are trying to reach?
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"We Owe You a Debt of Gratitude..."
CGM has certainly remained at the forefront of helping the private club industry move forward in the face of a new club paradigm.
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How Do Clubs Handle Cognitive Dissonance?
Multiple policies and procedures that are contradictory to what the club portrays as their goals are barriers to accomplish those goals.
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"Thank You For a Job Well Done!"
From our first conversation and throughout the program, I had the utmost confidence that you believed we could meet our goals.
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‘No One’s Fault’ - Uncontrollable Circumstances and Attrition Rates
The loss of a few members can make it necessary for a club to decrease operating expenses by offering fewer services and amenities.
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"Building Our Membership From Our Membership!"
Talbot Country Club engaged CGM for membership recruitment and brought in over 100 new members over two years.
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Advisers of The Year by Golf Inc.
"After 10 straight years of net membership loss, it was time to do something different," General Manager Michael Charest said.
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"Dear Club, I Quit." - Not so fast my friend!
Resigning from a private club is a very serious proposition for both parties involved. Clubs needs to be aware of the those wanting to leave
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23 'Can't Miss' Booths at the CMAA World Conference - San Francisco
CGM is honored to be listed as one of the 'can't miss' exhibitors at the CMAA World Conference - Club Business Expo.
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New Premier Professional Club Resource Partner for the PCMA
CGM is proud to announce our new relationship with the Professional Club Marketing Association as a Premier Professional Club Resource.
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Maximizing the Membership Director
CGM is a big fan of membership directors and their function in bolstering membership numbers. They help facilitate the sale of memberships.
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Create New Relationships With Your Food
One position in the private club industry that is not represented as publicly as other leaders at your club is the Executive Chef.
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"Membership Marketing Firm of the Year" - Excellence in Achievement Award for 2017
CGM is grateful and honored to announce that we have been awarded the "Membership Marketing Firm of the Year" for 2017 by BoardRoom Magazine
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Who's the Stubborn One on Your Board?
Stock Farm Club retained Creative Golf Marketing to lead our Board discussions. CGM was able to bring a new perspective to our club.
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How to Make the Most of a Fresh Start
Thorough planning will provide your private club with a road map for informed decision making.
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What happens after you click send?
Tracking and monitoring emails can make lead generation more productive, predictive and fun to follow up.
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Making New Member Orientation a Top Priority
With most club staff members handling multiple duties, the new member introduction/orientation process many times falls through the cracks.
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Rethinking Guest Green Fees when Prospects Play
One of the best ways for golfing members to introduce the club to friends and associates who might join, is an invitation to play golf.
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Private Club Radio with Steve Graves
This episode, we’re joined by Steve Graves, President of CGM. We discuss four of the false narratives that plague the private club industry.
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Golf Digest Editor's Choice - Best Membership Marketing
Golf Digest has recognized Creative Golf Marketing as the recipient of the 2017 Editor’s Choice Best Membership Marketing Firm.
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PGA Magazine Cover Story - Fargo Country Club and Creative Golf Marketing
Fargo Country Club completes turnaround by flood-proofing course and hiring Creative Golf Marketing to assist in recruiting new members.
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