Engaging the New Millennial Legacy
An increasingly common question asked in Boardrooms of today is, “Can my adult children enjoy the privileges of our private club membership?
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Don't Waste This Crisis
More often than not we need to experience a crisis to modify our behavior (weight, smoking, relationships, money, etc).
What If You Could Predict the Future?
Wouldn’t it be great if you had a crystal ball and could identify those members most at risk of resigning?
SUCCESS STORY - Everett Golf & Country Club
CGM's strategies were very successful and provided the marketing resources which resulted in nearly 100 new memberships.
SUCCESS STORY - Squire Creek Country Club
Over the past five years, we have attracted over 300 member families to our Club and our attrition rates are far below industry averages.
Members Role in Club’s Growth
Establishing a culture where members understand their role in the club’s membership growth efforts will have far reaching benefits.
Steve Graves - “10 People who are Shaping the Future of Private Clubs”
Creative Golf Marketing is known for focusing on improving club revenues, marketability, efficiency and long-term stability.
Testimonial - Fargo Country Club
Over the next 8 years, Creative Golf Marketing’s impact on Fargo Country Club will exceed $2 million.
Membership Committee Responsibilities
Ideally, membership committees should be highly active advocates for their club, regardless of whose ideas and strategies they are promoting
Focus on the Details that Matter
Marketing collaterals will help you build brand awareness, connect with prospects, and ultimately convert them into lifelong members.
Testimonial - Redlands Country Club
This is the boost we needed! You know your stuff!
Thank you for all you have done for my clubs throughout the years.
You Paid $300 to Golf with Your Friends?
When a member brings a guest out to the club the guest green fee charged should be viewed as a benefit of being a member, not a way to gauge
"Membership Marketing Firm of the Year" - Excellence in Achievement Award for 2016
CGM has been recognized by The BoardRoom Magazine as the “Membership Marketing Firm of the Year” for 2016!
Connection is Key
You may have the finest facilities, large membership base and the best club leadership team, but without connection you have nothing.
Stop the Ridiculous Practice of Food & Beverage Minimums - CMAA World Conference - Education Session
Stop the Ridiculous Practice of Food & Beverage Minimums - CMAA World Conference - Education Session
Testimonial - Briar Ridge Country Club
CGM did a great job of engaging the members and getting them excited about their Club. This was a great event for our club!
Merging Tradition with Technology
While ‘word of mouth’ referral marketing is still considered king, private clubs should also incorporate and invest in digital strategies.
Testimonial - Redlands Country Club
“Your take on topics that are outside of just ‘marketing’ and your passion for the industry shows in all you do." Kurt Bermeister
The Offense Sells Memberships
If members aren’t entertained, they won’t attend the game and, especially, won’t invest their time in your club.
Testimonial - Canterbury Golf Club
“Over 100 new members is an astounding success and exceeded our expectations. The road map CGM laid out was simple and direct."
Testimonial - Amarillo Country Club
“Our relationship with CGM concluded with 121 new families joining the club. The quality of members were as impressive as the quality.
We Need You
We encourage you to use the message of “We Need You” to help provide a long-term and financially successful future through member referral.
More People Paying Less
Clubs must keep their dues as low and as stable as possible. Particularly when an increase doesn't correspond with an increase in services.
Testimonial - Bethesda Country Club
“When you hire Creative Golf Marketing, you work directly with their very talented team; relying on their expertise every step of the way!"
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