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Engaging the New Millennial Legacy
An increasingly common question asked in Boardrooms of today is, “Can my adult children enjoy the privileges of our private club membership?
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Don't Waste This Crisis
More often than not we need to experience a crisis to modify our behavior (weight, smoking, relationships, money, etc).
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What If You Could Predict the Future?
Wouldn’t it be great if you had a crystal ball and could identify those members most at risk of resigning?
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SUCCESS STORY - Everett Golf & Country Club
CGM's strategies were very successful and provided the marketing resources which resulted in nearly 100 new memberships.
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SUCCESS STORY - Squire Creek Country Club
Over the past five years, we have attracted over 300 member families to our Club and our attrition rates are far below industry averages.
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Members Role in Club’s Growth
Establishing a culture where members understand their role in the club’s membership growth efforts will have far reaching benefits.
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Steve Graves - “10 People who are Shaping the Future of Private Clubs”
Creative Golf Marketing is known for focusing on improving club revenues, marketability, efficiency and long-term stability.
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Testimonial - Fargo Country Club
Over the next 8 years, Creative Golf Marketing’s impact on Fargo Country Club will exceed $2 million.
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Membership Committee Responsibilities
Ideally, membership committees should be highly active advocates for their club, regardless of whose ideas and strategies they are promoting
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Focus on the Details that Matter
Marketing collaterals will help you build brand awareness, connect with prospects, and ultimately convert them into lifelong members.
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Testimonial - Redlands Country Club
This is the boost we needed! You know your stuff!
Thank you for all you have done for my clubs throughout the years.
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You Paid $300 to Golf with Your Friends?
When a member brings a guest out to the club the guest green fee charged should be viewed as a benefit of being a member, not a way to gauge
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"Membership Marketing Firm of the Year" - Excellence in Achievement Award for 2016
CGM has been recognized by The BoardRoom Magazine as the “Membership Marketing Firm of the Year” for 2016!
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Connection is Key
You may have the finest facilities, large membership base and the best club leadership team, but without connection you have nothing.
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Stop the Ridiculous Practice of Food & Beverage Minimums - CMAA World Conference - Education Session
Stop the Ridiculous Practice of Food & Beverage Minimums - CMAA World Conference - Education Session
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Testimonial - Briar Ridge Country Club
CGM did a great job of engaging the members and getting them excited about their Club. This was a great event for our club!
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Merging Tradition with Technology
While ‘word of mouth’ referral marketing is still considered king, private clubs should also incorporate and invest in digital strategies.
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Testimonial - Redlands Country Club
“Your take on topics that are outside of just ‘marketing’ and your passion for the industry shows in all you do." Kurt Bermeister
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The Offense Sells Memberships
If members aren’t entertained, they won’t attend the game and, especially, won’t invest their time in your club.
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Testimonial - Canterbury Golf Club
“Over 100 new members is an astounding success and exceeded our expectations. The road map CGM laid out was simple and direct."
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Testimonial - Amarillo Country Club
“Our relationship with CGM concluded with 121 new families joining the club. The quality of members were as impressive as the quality.
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We Need You
We encourage you to use the message of “We Need You” to help provide a long-term and financially successful future through member referral.
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More People Paying Less
Clubs must keep their dues as low and as stable as possible. Particularly when an increase doesn't correspond with an increase in services.
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Testimonial - Bethesda Country Club
“When you hire Creative Golf Marketing, you work directly with their very talented team; relying on their expertise every step of the way!"
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