The private club industry has faced significant challenges over the last couple of years as attrition rates have increased and new Member growth has slowed. Creative Golf Marketing continues to provide specialized expertise in providing immediate and long-term strategies to enhance a Club's on-going membership recruitment efforts.  2010 has been a very busy year for Creative Golf Marketing and we are very proud of our client relationships which produce measurable financial results for our private club clients.

 

Through our experience and knowledge gained by working with over 1000 private clubs from across the country since the company was founded 20 years ago, we possess a unique perspective on the evolution of what the private club industry represents. We don’t necessarily tell our private club clients what they want to hear, rather what they need to hear. It is this approach that represents the foundation by which we adhere.   It represents the approach by which we hold ourselves accountable for the ultimate success of our relationships with our private club clients. 

 

The traditions and prestige that define private clubs remains an integral part of the culture of this industry. However, it is also an industry that clings to the “That’s the way we’ve always done it” mantra a bit too long. Our unique ideas and perspectives are designed to assist our clients adapt to an ever-changing environment while preserving the clubs’ history and integrity.  

 

We don’t believe in mass marketing to the general public which involves advertising or direct mail. We understand the dynamics of the private club culture. We have always developed marketing initiatives that rely on the “membership by invitation only” philosophy and will continue to do so as long as our company exists. 

 

We aren’t specialists in surveys, clubhouse design, irrigation systems or even operation audits. Membership Marketing for Private Clubs is what allowed us to build our business; there is no company better prepared to help build yours.